Lead Automation for FMCG Brands
Capture, reply, follow up and convert campaign enquiries automatically — 24/7. Built for FMCG brands handling 1,000+ campaign enquiries per month.
Who this setup is for
Consumer-facing FMCG brands running campaigns across WhatsApp, Instagram, and forms
Brands receiving 1,000+ campaign enquiries per month
Marketing teams needing instant replies and structured follow-up for every enquiry
The real problem in this industry
Campaign leads flood WhatsApp and forms during peak periods
Enquiries get replies late or not at all due to manual handling
Follow-ups depend on manual effort and get forgotten
No single view of which campaigns generate the most qualified enquiries
Customer service teams are overwhelmed during campaign spikes
What happens without automation
How the system is set up
Lead capture
Campaign enquiries from WhatsApp, Instagram, website forms, and social media ads are captured automatically. All enquiries flow into one central system, tagged by campaign source for tracking.
First reply
Every enquiry receives an instant automated reply within 2 seconds. The reply acknowledges their interest, asks qualifying questions about product preference or purchase intent, and provides relevant product information or offers.
Intent checking
The system asks specific questions to understand purchase intent: product category, price range, purchase timeline, location. Based on responses, leads are automatically tagged as ready to buy, considering, or browsing.
Follow-ups
If a lead does not respond within 6 hours, an automated follow-up is sent with additional product information or a limited-time offer. A second follow-up goes out after 24 hours. A third follow-up after 3 days with a different angle, such as customer reviews or alternative products.
Booking
Qualified leads receive purchase links, store locators, or booking links for demos directly in WhatsApp or email. They can complete purchases or book appointments without back-and-forth messaging. The system sends automatic reminders before offers expire.
Tracking
Every enquiry is tracked from first contact to purchase or conversion. The dashboard shows which campaigns generate the most qualified enquiries, average time to first response, follow-up conversion rates, and campaign ROI by source.
What runs automatically
These run 24/7 without manual work
Where humans step in
Routine replies and follow-ups are automated. Sales teams step in only when the lead is qualified and ready.
Typical outcomes
Response times drop from hours to seconds for all campaign enquiries
More qualified leads captured because enquiries do not go cold
Fewer missed enquiries due to 24/7 automated coverage
Better visibility into which campaigns convert best
Customer service teams focus on complex issues instead of routine enquiries
Follow-up happens automatically, reducing manual tracking
Campaign ROI becomes measurable through automated tracking
Business impact
Example scenarios
During our campaign, we got an enquiry from Instagram. The system replied instantly with product details, and within 10 minutes, they had placed an order. This used to take hours.
A customer enquired on WhatsApp at midnight during our campaign. The system handled it immediately, and they placed an order the next day. Without automation, we would have lost this sale.
An enquiry from 5 days ago that went cold got revived by the automated follow-up sequence. They responded and made a purchase. The system doesn't let campaign leads go to waste.
Who this setup is not for
Platform Capabilities for FMCG
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