Allentics IT Solutions
🛒
Industry Solution

Lead Automation for FMCG Brands

Capture, reply, follow up and convert campaign enquiries automatically — 24/7. Built for FMCG brands handling 1,000+ campaign enquiries per month.

<2s Response
24/7 Active
3× Conversions
Custom implementation
No code required
Live in 2-3 weeks
🛒
Lead Flow
Automated
LIVE
Lead Captured
Instantly
AI Replies
<2 seconds
Follow-up Sent
Automated
Order Placed
Success!
Response
<2s
Coverage
24/7
Automated
100%
Instant Response
3× More Conversions

Who this setup is for

Consumer-facing FMCG brands running campaigns across WhatsApp, Instagram, and forms

Brands receiving 1,000+ campaign enquiries per month

Marketing teams needing instant replies and structured follow-up for every enquiry

How it works in 30 seconds

Step 1

Lead comes in

Any channel

Step 2

AI replies in <2s

Instant engagement

Step 3

Auto-qualifies

Smart questions

Step 4

Books meeting

Zero back-and-forth

Step 5

You close the deal

Focus on what matters

The real problem in this industry

Campaign leads flood WhatsApp and forms during peak periods

Enquiries get replies late or not at all due to manual handling

Follow-ups depend on manual effort and get forgotten

No single view of which campaigns generate the most qualified enquiries

Customer service teams are overwhelmed during campaign spikes

What happens without automation

Lost sales opportunities due to delayed or missed responses
Lower campaign conversion rates from poor response timing
Customer service staff burnout from handling routine enquiries
Revenue leakage that is invisible due to lack of tracking

How the system is set up

1

Lead capture

Campaign enquiries from WhatsApp, Instagram, website, and social ads flow into one system with campaign tagging.

2

First reply

Instant reply within 2 seconds with product details and qualifying questions about purchase intent.

3

Intent checking

Questions identify product interest, price range, purchase timeline, and location. Auto-tagged by intent level.

4

Follow-ups

Follow-ups at 6 hours (product info), 24 hours (limited-time offer), and 3 days (reviews or alternatives).

5

Booking

Purchase links, store locators, or demo booking links sent via WhatsApp. Offer expiry reminders included.

6

Tracking

Dashboard tracks campaign ROI, conversion by source, and enquiry-to-purchase rates.

What AI handles vs. what you handle

Runs automatically 24/7

No manual work required

Instant replies to all campaign enquiries
Scheduled follow-ups if there is no response
Lead tagging and categorization based on purchase intent
Product information and offer delivery
Purchase link and store locator sharing
Offer expiry reminders
Dashboard updates in real time
Campaign performance tracking

Your team handles

Only when it matters

Initial system setup and campaign integration
Message template creation and optimization based on response rates
Product catalog and offer configuration
Performance monitoring and analysis of campaign metrics
Adjustments to follow-up timing and sequences based on results
Handling complex enquiries that require human judgment
Managing inventory and fulfillment for purchases

Routine work is automated. Your team steps in only when the lead is qualified and ready.

Results & business impact

30–50% more conversions from same campaign volume

2–3x faster first response compared to manual handling

40–60% reduction in enquiry leakage during campaign spikes

Higher ROI from paid ads and social media campaigns

Response times drop from hours to seconds for all campaign enquiries

More qualified leads captured because enquiries do not go cold

Fewer missed enquiries due to 24/7 automated coverage

Better visibility into which campaigns convert best

Customer service teams focus on complex issues instead of routine enquiries

Follow-up happens automatically, reducing manual tracking

Campaign ROI becomes measurable through automated tracking

Example scenarios

During our campaign, we got an enquiry from Instagram. The system replied instantly with product details, and within 10 minutes, they had placed an order. This used to take hours.

A customer enquired on WhatsApp at midnight during our campaign. The system handled it immediately, and they placed an order the next day. Without automation, we would have lost this sale.

An enquiry from 5 days ago that went cold got revived by the automated follow-up sequence. They responded and made a purchase. The system doesn't let campaign leads go to waste.

Real-world result

“During our Diwali campaign, we got 3,000+ WhatsApp enquiries in 48 hours. The AI handled every single one instantly. Campaign conversion jumped 32% compared to last year.”

F

FreshBite Foods

FMCG · Results after 1 campaign

32%

Higher campaign conversion

Who this setup is not for

•Businesses without active marketing campaigns
•Brands with very low enquiry volume (less than 100 per month)
•One-off product launches without ongoing lead generation
•Teams unwilling to follow a structured enquiry process
•FMCG brands that rely solely on retail distribution without direct consumer engagement

Ready to automate your fmcg brands pipeline?

See exactly how the system works for your business. No commitments — just a 15-minute walkthrough.

Platform Capabilities

Platform Capabilities for FMCG

Explore the AI automation features that power your campaign lead system

View All Resources & Guides

Ready to Transform Your Sales?

Ready to stop losing leads?
Get your lead-response system live in 2–3 weeks.

If you're tired of chasing vendors, wondering if someone replied, or guessing what's working, we'll set up a system that captures, replies, follows up, and tracks every lead automatically.

30-minute call. No pitch. We'll review your setup and tell you honestly if this makes sense for your business.