As 2020 is on its way, it’s time to start thinking about how you can improve your marketing strategy. And as you’ve noticed by now, every year brings a few new content marketing trends that put brand new technology to good use and 2020 is no exception! So, as you come up with your marketing strategy for the next year, take a look at five new content marketing trends for 2020 you should try out.
Content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource:
• Content marketing costs 62% less than any other marketing and generates three times more leads.
• Content marketing has more economical up-front costs and more profound long-term profits than paid search.
• Small businesses with blogs generate more leads as compared to the business which doesn’t have blogs
• Content marketing helps in conversion rates six times higher than other methods.
If you want your site to be up-to-date with the content marketing trends 2020 keep reading and find the best tips for you.
1. Immersive Content
Your content will need to be more than just read or watched in 2020. You’ll need to include some advanced technology, such as Artificial Intelligence (AI). One of the most popular ways to use AI is through catboats on your website.
Chatbots are ideal for answering simple questions about your service, providing details regarding payment and product delivery, and recording customer feedback.
While content marketing discussions usually revolve around written content, recorded content, and 2-D visual content, expect these conversations to include forms of experience marketing over the next few years, such as storytelling that’s powered by Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI).
There’s no uncertainty that immersive tech will increase to grow in popularity in 2020 and well into the next decade.
2. Interactive Content Marketing
Engagement is big, and the easiest way to engage audiences is to interact with them. This way, they’re not just skimming the page and then exiting within seconds. Instead, they’re sticking around to provide their thoughts after seeing yours.
To make your content interactive, you can create quizzes, surveys, polls, and interactive live video. Contests and games are also great for getting your audience involved with your content. Providing interactive content is an easy way to personalize your content for your audience, which is popular right now. Personalized content can increase customer spending by 500 percent, so it’s worth trying in 2020, and interactive content makes that easy.
In 2020, we’re intended to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience like polls, quizzes, augmented reality ads, embedded calculators, 360-degree videos.
3. Live Video Content
Most of the peoples prefer video for getting new information regarding any services over any other form of content. More than 80% of people declare that when they check items to purchase, they usually change between an online search and videos. More than 50% say that online video helped them decide which specific brand or item to buy, and more than 50% says that they watch online videos while shopping.
From the last few years, except blog posts, video content has been the go-to content for brands to make. This helps brands to convert their audiences to customers. Video is becoming a non-negotiable way of connecting with audiences, as a way to tell a brand’s story, relate to them in a truly organic way, and provide real solutions to help them in their daily lives.
4. User-Generated Content (UGC)
At this point, you have probably noticed that most trends in content marketing are focused on the users and look to optimize the audience’s experience. The user-generated content has emerged as a strategy to make users feel more comfortable when buying a product or hiring a service online.
The requirement for such authentic & reliable content among the marketing has made it immensely popular where every other brand is now focusing on leveraging user-generated content marketing as it is affordable, scalable and reliable.
5. Content Oriented to Social Media
Social Media has a big influence on our lives and our decision making. So, it must be considered as a relevant element when planning a marketing strategy for your site.
But, how can you include content marketing into Social Media? Well, first of all, you need to determine your target in order to choose the platform that suits you better. And then create content that can easily be shared in Social Media. You can adjust the titles to fit a tweet, design an image to present an article on Instagram, or prepare part of your text to be presented in stories. It will depend on your necessities and available tools.
Something you always need to consider is that the big secret of most online marketers is to know very well the trends in content marketing. In order to do so, you need to be in constant study. Our technological era moves so fast that trends change constantly. With the end of the year coming, consider a change of perspective and implement these trends, in order to start 2020 with increased possibilities of success.
6. Voice Search & Smart Speakers
Voice search plays a vital part in providing all the appropriate information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google have reduced greatly.
Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? Well, in 2020, we’ll see more businesses try to tap into this potential, experimenting with new ideas to use smart speakers as a lucrative channel for driving sales.
The growing use of voice search has made it crucial for companies to rethink their digital marketing strategies in 2020. Consider these numbers:
• 50% of all searches done via voice by 2020.
• 55% of all Americans have smart speaker.
• 72% of peoples use their voice-activated devices as a part of their daily routines.
• Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today.
Of course, much like the 2010s, the next decade will be full of unpredictable twists and turns, forcing content marketers to evolve in order to thrive. But no matter what happens with VR, algorithms, or social media in the future, one thing is certain: You’ll never lose when you focus your content marketing strategy on helping people solve their problems. And by working these four marketing 2020 trends into your strategy, you’ll be even more prepared to weather whatever the future has in store.